YAMASU JAPAN, Inc.

Design Plan of the Store in New York

Company profile

Company	YAMASU JAPAN,Inc.
Address	44 West 28th Street 1418 New York, NY 10001 USA

Parent Company	SUWASHOTEN CO., LTD.
Address	7-16-12, Chuo,Kokubunjidai, Ichihara-city, Chiba, Japan
Established	1969
President	Toshikazu Suwa
Business	Processing, Retail sales, Wholesale of foods

YAMASU produces, distributes and sells "Delicious Chiba" products

Promotion of delicious products from throughout Chiba prefecture

The farmers, fishermen, manufacturers and other producers make their products with great pride and care. We strive to carry on their message, direct to the customers.

To make the ordinary extraordinary

Through marketing and promotions, our aim is to create new fans of Chiba prefecture. Our products create new and exciting dishes and delicacies to add a new twist to Japanese cuisine. Our goal is to become the leader in this industry, proudly promoting Chiba prefecture and Chiba products

Activities in Japan

From Farm to Shop

One-stop supply chain from producing and processing to selling.

Produce	Network of direct and contract farmers and fishermen
Processing	Over 200 processing and manufacturing partners with absolute quality control
Shops	9 directly owned and operated stores and a robust e-commerce site
Restaurant & Cafe
Pop-Up Shops	Extensive sales know-how and experience through various pop-up shops

Produce & Processing

Over 3,000 products, with 500 new items added yearly

Strict Quality Control

Dedicated R&D department overseeing new product development with a thorough comprehensive analysis and quality control

B2B

Through partnerships with various restaurants and hotel groups, we develop new food items and new menu dishes

Sales Data Analysis

By analyzing sales data of over 3,000 products, we can spot new food trends through factors like season and popularity. We develop and find new items utilizing this data

Network of Farmers & Fishermen

Taking advantage of our extensive network of farmers and fishermen, we find cost effective and exciting new product development

Over 200 Manufacturing Partners

80% of our products are OEM, and our original brand. We foster strong relationships with each of the manufacturers to develop new items of the highest quality

44 Year Legacy

400 items which have been selling continuously for over 10 years. This success is due to research and analysis of sales trends through our experience

Shops

Fusanoeki [HP: fusanoeki.fusa.co.jp]

Araoi Fusanoeki

Kusakari Fusanoeki

Kuriyama Fusanoeki

Yokodo Fusanoeki

Kamagaya Fusanoeki

Kasori Fusanoeki

Akihabara Fusanoeki

Funabashi Fusanoeki

Narita Fusanoeki

Restaurant & Cafe

Fusanoeki-shokudo

Bakery Cafe Fusanoeki

Directly Operated Farms

Our farms produce some of the best peanuts, strawberries, grapes, potatoes, eggplants and other fruits and vegetables of the season with great care and quality.

Pop-Up Shop Experience

New Food Truck Style Grocery Vendor

Over 4.5 million visitors during a 6 week, annual summer event at a popular TV Studio headquarters. $2,000 to $4,000 in sales, on an average day, totalling over $100,000 during the event

2 Month Pop-Up shop at a busy train station in Chiba

With a short 2 month event, we had huge success with great acclaim from over 100,000 daily commuters, and local families. $2,000 to $3,000 in sales daily, with a total of $150,000 in sales for the pop-up shop

Japan's largest (and highest gross sales) shopping center, La La Port Tokyo Bay

$1500 to $3000 in sales daily, totalling $30,000 in just 2 weeks

Product Line UpDownload Catalog

"Exciting new products through traditional Japanese products"

Snacks & Sweets

Delicacies

Seasonings

About Chiba

Chiba is not a major metropolis like Tokyo.
Chiba does not have ample farmland like Hokkaido.
Chiba does not have famous attractions like Fuji Mountain.
Chiba does not have a long tradition like Kyoto.
Chiba does not have beautiful clear beaches like Okinawa.

However, Chiba has proudly supported the kitchens throughout Japan.
It is rare to find an area with such produce diversity.

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